Zeitschrift für Gesundheitskommunikation Offener Zugang

Abstrakt

The Use of Written Media and Multimedia in Iran’s Health Interventions and its Challenges

Rahaei Zohre, Rastjoo Saeide

Introduction: In the recent years, the role of educational media has been considered to provide information and skills necessary for healthy decision-making and community health promotion. Therefore, evaluation of health education media is essential to improve and promote the quality of health education.

Materials and methods: The aim of this study was to investigate and compare written and multimedia media in Iran’s health interventions in the last 5 years (1395-1401). For this purpose, all media-based intervention projects and theses that received the code of ethics in the country’s biomedical research ethics committee and emphasized physical, mental, social, and spiritual aspects of health based on the definition of health were included in the study.

Findings: The results showed out of a total of 144 health interventions based on written media and multimedia that met the inclusion criteria, multimedia interventions accounted for 58% and written media accounted for 42% of the cases and the majority of media interventions emphasized the physical health dimension (88.8%) and the lowest amount of intervention was devoted to the social dimension of health (0.694%) also, only 0.09% of the researches focused on the children group, and there was no accurate and significant information about the elderly community.

Discussion and conclusion: Given the important role of educational media, especially new media in Increasing the knowledge and community empowerment, it is recommended to paid more attention to the necessity of new media to inform health educators.